Dr.S. Narayana Rajan (NellaiKavinesan) served in Aditanar College of Arts and Science, Tiruchendur in the Department of Business Administration for more than 33 years. As an MBA degree holder, he has done his Ph.D. research in Advertising. He has also successfully guided several MBA scholars to get their Ph.D. Apart from his academic excellence, he has several creditable achievements. He has conducted innumerable programs in Radio and Television media for the welfare of the younger generation. He has been a leading resource person in the prestigious Sivanthi Academy, Tiruchendur. Further, he has been writing articles in Daily Thanthi, a leading Tamil daily from 1999 regarding education and job opportunities.